Marketing & Communications leaders turn to Brands2Life, for big thinking, game changing content & creative, and deep audience insights needed to target the SMB audience today.
We create genuine high impact SMB campaigns with an amazing story at the core, designed to build awareness, alongside genuine consideration and action from your small business communications.
Our IBA model enables us to target small businesses effectively through a combination of Impacting, Building & Activating your communications to this diverse SMB audience through every interaction with your brand.
See how forward-thinking brands from across multiple sectors are all working with us to outperform their competitors, by delivering a better story to SMBs underpinned with integrated measurable communications campaigns with real business impact.
Our integrated communications approach for QuickBooks has the purpose of driving awareness, consideration and preference of QuickBooks online accounting software among net new audiences . Our core insight stems from the notion that self-employed individuals never stand still, never work a standard 9-5 and always have to keep moving forward in order to survive. Day-to-day business admin disrupts the natural flow of self-employed individuals. Our campaign proposition to overcome these challenges was ‘QuickBooks lets you love your business.’
We have transformed the way in which QuickBooks communicates with the market; to deliver a higher emotional purpose and resonance – beyond product messages, ultimately connecting with both the heart AND the head. We set out to deliver a campaign creative platform Accounts Done: Feel Awesome, which would build over time, spanning PR, Social, Creative and the first ever QuickBooks Connect Europe flagship event for small businesses.
Vend provides cloud-based point of sale software, inventory management and e-commerce solutions to SME retailers. The company was founded in New Zealand and is rapidly expanding around the world.
We are responsible for growing Vend’s profile in the UK and positioning it as a flexible, alternative to traditional proprietary cash registers and credit card payment terminals. In the last two years we’ve helped it develop messaging and narrative around key retail topics including the future of retail, pop-up stores, the use of mobile devices in store and how to support a resurgence on UK high streets.
We’ve also built profiles for Vend’s senior executives, in particular its co-founder, Vaughan Rowsell, offering his personal experience on building a successful business from scratch.
Brands2Life has smashed all of its targets, regularly generating high profile coverage in The Times, The Telegraph, The Mail, City AM, The Evening Standard, Forbes, as well as Retail Week, and a range of business titles such as Small Business, Real Business and Making Money. Our work has been credited with helping drive trials and sales enquiries from independent retailers, its core target market.
We support the UK’s biggest business small business pitching competition – Voom from Virgin Media Business. Every year, Voom invites entrepreneurs from all over the country to pitch for a share of £1m. We drive entries by profiling the best and brightest participants from previous years, and letting their success stories inspire a new generation. We also use the competition’s famous entrepreneurial judges – including supermodel turned cosmetics mogul Tyra Banks, Spanx founder Sara Blakely (the world’s youngest self-made female billionaire) and, of course, Sir Richard Branson himself – to secure national coverage outlining the challenges they faced in building their businesses, and the advice they’d give to anyone starting now.
Our Voom campaign in 2016 generated over 250 pieces of coverage, including 35 national or broadcast hits.
Our thoughts on the SMB communication challenge
In 2016, there were 5.5m businesses in the UK, over 99% are small or medium sized businesses (SMBs) employing 0-249 people. 5.3m (96%) of businesses were micro-businesses, employing 0-9 people.
The key of course, is to be able to do both effectively and not just one in isolation. This is the challenge we regularly see from clients who want to make an impact with SMBs. It’s a challenge we’re familiar with and is not insurmountable.
We all know plenty of small business owners; they are our plumbers, local deli owners, hairdressers and accountants. They’ve gone it alone and are trying to make a success of their business, but they’re a long way from being the next Peter Jones or Karen Brady.
If you want to discuss how to generate a bigger impact from your SMB storytelling,
then call Dan Chappell today: +44 (0)20 7592 1200
Alternatively, fill out the form below and we’ll get back to you